Backdrop — Founder Video

Role: Writer, Videographer, Editor, Motion Graphics, Sound Design

A ~90-second founder video for Backdrop, a marketplace app for discovering, booking, and paying local event vendors in one place. The piece opens cold on the pain of planning a party — the endless Instagram DMs, slow replies, and "just Venmo me" chaos — before turning personal with the founder's origin story: the frustration of planning his daughter's first birthday. I owned the creative end to end, writing a script built to hook on the problem before the reveal, cutting for retention on social, and designing the motion graphics and sound to carry the emotional shift from frustration to relief.